Understanding Audiences and Visitors Workshop
Dates and locations for this workshop:
October 16, 2015 Gaines County Historical Museum, Seminole, TX
November 13, 2015 Texas Heritage Museum, Hillsboro, TX
December 4, 2015 Brazoria County Historical Museum, Angleton, TX
February 5, 2016 Location to be determined
“Understanding Audiences and Visitors” will help participants learn how to collect visitor information, locate demographic research, identify overall demographic trends, and explore how to use that information to keep their museums or organizations relevant. Although museums will be the focus of workshop examples, the principals discussed in this workshop can be applied to any organization seeking to understand it's audience and visitor base.
The workshop will address ways to measure audiences, identify and target future audiences, and leverage free or low-cost resources for continual market scanning. Combining presentation with informal interaction, the instructor will introduce participants to useful tools, including a simple spreadsheet design for tabulating data and audience profiles.
Particularly appropriate for marketing and development staff, “Understanding Audiences and Visitors” is designed for those responsible for interaction with visitors and audiences. Workshop participants should bring with them any audience or visitor data gathered in the previous year, as well as U.S. Census Bureau information related to their community. (TAM will provide instructions on how to find the census information on the internet when you register).
Instructor: Erin McClelland
Lunch is included.
Registration is required through Texas Association of Museums website.
This workshop is sponsored by the Texas Historical Commission's Museum Services Program in partnership with the Texas Association of Museums.